There are established NHS programmes to help people give up smoking, with many prescribing medicinal products such as Champix® being supplied when traditional Nicotine Replacement Therapy (NRT) products have failed. Whilst medicinal products can be very effective, often smokers fail to give up on their first attempt or simply start smoking again after weeks or months of giving up.

Each individual is limited to just one attempt at giving up smoking using prescribed medication on the NHS. This means they may not able to obtain the same medicinal products to support them to give up smoking a second time, leaving demand for a private smoking cessation service.