Although measles is a vaccine preventable disease, a recent Unicef report has placed the UK as having the 3rd highest rate of unvaccinated children out of the 10 highest-income countries. Alarmingly, more than 0.5 million UK children are currently at risk of contracting the potentially deadly measles virus because they have not been vaccinated. Public Health England also reports that there were 966 confirmed cases of measles in England alone during 2018 (nearly 4 times the number in 2017); with most cases reported in people over the age of 15.

To halt this worrying trend it is vital that pharmacists begin raising awareness of the importance of vaccination and start offering the service at their pharmacies.